Mountain Bikers of Santa Cruz wanted a unique Design and Branding campaign specific to their “Return of Sawpit” fundraiser which was to raise money for forest construction and a forestry educational program. They wanted a movie-poster inspired image to make people realize they are a part of something much bigger.
Skills: Photoshop, original drawings converted into Illustrator, Photocomposing and final version delivered in vector format.
I researched logo styles and fonts used in actual films. I felt like the triangle shape was a strong shape for film characters with just a subtle background. In these examples you can see the inspiration drawn from horror films (left), classic westerns (middle) and various adventure films (right).
Large banner placed in the Santa Cruz Bicycles HQ
Produced a wide variety of banners and advertisements that would cycle during the one week campaign.