Mountain Bikers of Santa Cruz wanted a unique Design and Branding campaign specific to their “Return of Sawpit” fundraiser which was to raise money for forest construction and a forestry educational program. They wanted a movie-poster inspired image to make people realize they are a part of something much bigger.
I researched logo styles and fonts used in actual films. I felt like the triangle shape was a strong shape for film characters with just a subtle background. In these examples you can see the inspiration drawn from horror films (left), classic westerns (middle) and various adventure films (right).